Full CV

Education:

Colorado Tech University - Boulder, Colorado

EMBA, Business Administration September, 2008 3.90 GPA

Certificates in Leadership, Change Management, and Business Administration

University of Texas - Austin, Texas

BS, Advertising August, 1980 3.30 GPA

Additional concentrations in English and Radio/Television/Film

Advertising and Marketing Core Competencies:

Market Research and Analysis Media Planning and Buying Search Engine Optimization
Consumer Behavior B2B Marketing Web Site Development
Strategic Planning Direct Marketing Public Relations
Brand Positioning Database Management Sales Promotion
Creative Development Digital Media and Creative In-Store Materials
Global Branding Search Engine Marketing Packaging and Collateral

Industries:

Apparel, Automotive, Consumer Packaged Goods, Franchising, Health and Fitness, Home Furnishings, Home Services, Non-Profit, Pharmaceuticals, Publishing, Retail, Technology, Telecommunications, Travel and Tourism, Utilities

Awards:

➢ Gold Effie, American Marketing Association - Curves Launch Campaign
➢ Four Good/Grand Good Awards, Advertising Women of New York – Curves
➢ #1 Up and Coming Brand for Curves in 2006 Landor Associates Breakaway Brands study
➢ Curves Partner Excellence Award – Publicis
➢ Publicis Chairman’s Award – Curves
➢ Publicis Chairman’s Award – BMW
➢ Eight Publicis Passion Awards for creative excellence
➢ Numerous Addys, Tellys and Adweek Spots-of-the-Week
➢ Best Promotion, 2014 AAF NSAC District 10 Competition
➢ 2nd Place, 2016 AAF NSAC District 10 Competition

➢1st Place 2019 AAF NSAC District 10 Competition

Professional Experience:

Lecturer - Mayborn School of Journalism Denton, Texas 1/15 - Present

Lecturer in Strategic Communications, teaching Advertising Campaigns, Agency Management, Account
Planning, Direct Marketing and Internet Marketing. Faculty Advisor to UNT’s AAF Chapter (Ad Club) and
NSAC (Ad Team) teams. Serve on Alumni and Advancement and Scholarship Committees.

Executive in Residence - Temerlin Advertising Institute Dallas, Texas 8/09 - 8/14

Teach upper division classes including, Campaigns, Account Management, Account Planning, and International Advertising for two summers in London. Faculty Advisor to the SMU chapter of the American Advertising Federation, and Faculty Advisor to the AAF National Student Advertising Competition team.

Managing Director - Amper&and Marketing McGregor, Texas 2009

Company founded to provide marketing services on an ala carte basis through network of specialists.

Vice President, Marketing- The Dwyer Group Waco, Texas 2008

Direct all marketing activities for six franchised brands in the home services sector, encompassing 1,100
franchisees in the U.S. and Canada with annual sales of $1 BLN – Aire Serv (sic) HVAC, Glass Doctor, Mr.
Appliance, Mr. Electric, Mr. Rooter, and Rainbow Restoration. Support marketing staff of 24. Report to
President/CEO and sit on Executive Council.

Director of Marketing- Curves International Waco, Texas 2005-2007

Built team, infrastructure and programs to support world’s largest health and fitness chain, while
expanding to 10,000 clubs in over 50 countries with annual sales in excess of $2 BLN. Report to the
Founders, and President/CEO, and serve on the Executive Board.

SVP, Group Account Director- Publicis Groupe Dallas, Texas 1993 – 2005

Serve as Senior Management representative to select list of blue chip clients in the Dallas office of global
advertising services company. Partner with senior marketing clients to define brand and business
strategies, and lead the development of advertising programs to support those strategies.
Clients: BMW, Cellular One, Computer City, Curves International, Ericsson, Garden Ridge, Hoovers,
Incredible Universe, Murata, T-Mobile, Western Wireless.

Account Supervisor- Keller-Crescent Las Colinas, Texas 1992-1993

Direct staff of five in developing all phases of marketing communication solutions for diverse group of
national and regional accounts. Clients: Amtech, ColorTyme, Dickies, Source, Irving Convention and
Visitor’s Bureau

Marketing Manager- Fujitsu Wireless Terminals Richardson, Texas 1991-1992

Established foothold in the U.S. for iconic Japanese brand through first national consumer marketing
campaign for Fujitsu high-end cellular telephones. Collaborated with engineering on the development and successful launch of five products.

Sr. Account Executive- NW Ayer Dallas, Texas 1990-1991

Responsible for the development of national advertising for the Women’s Division of JC Penney. Worked on brand campaign to reposition the client as a major fashion retailer. Supported strategic private label launches.

Asst. Media Director- NW Ayer New York, NY 1987 1990

Directed staff of six for all aspects of media analysis, planning, negotiation, executing and stewardship of $65MM budget for Continental Airlines.

Sr. Sales Representative- Newsday New York, NY 1987

Responsible for food, soft drink and packaged goods categories. Worked with food brokers, brand managers, and advertising agencies in developing incremental display advertising for major market daily newspaper.

Account Executive- Million Market Newspapers New York, NY 1984-1986

Responsible for travel category and all accounts at designated advertising agencies for merged entity of two national newspaper representative firms. Increased lineage by 18.5% on revenues of $11 MLN.

Account Executive- Times Mirror National Marketing New York, NY 1984-1986

Helped open New York office of national advertising sales company formed to represent Times Mirror owned and operated newspapers. Handled packaged goods and consumer electronics categories. Promoted to handle travel category at the height of airline deregulation.

Sales Manager- Dallas Times Herald Dallas, Texas 1983-1984

Managed advertising sales for three weekly supplements. Supervised an outside sales staff of five. Developed and implemented tailored sales training program for sales staff.

Assistant Sales Manager- Dallas Times Herald Dallas, Texas 1981-1983

Operations manager for satellite sales office, responsible for new employee sales training, goal setting,
forecasting, budgeting, and employee incentives for sales force of 13.

Sales Executive- Dallas Times Herald Dallas, Texas 1980-1981

Increased lineage by 200 pages and share of market by 17.5% on personal key account list in highly
competitive three-newspaper market.

International Marketing Experience:

Expanded the Curves brand into over 50 countries in the Americas, Europe and Asia. Repurposed franchise
materials and advertising for different languages and cultures. Created new integrated marketing campaigns
for Quebec, Spain, Australia and Japan in concert with country-based agencies.

North American representative to Publicis’s successful pitch for the global Ericsson NOSP account. Worked
with global team members from London, Stockholm and Hong Kong offices. Studied for a week at Ericsson’s
global headquarters in Telefonplan, Sweden. Repurposed global positioning campaign for U.S. market.

Participated in finals pitch for KPN, the deregulating Dutch national telephone utility, with Publics,
Amsterdam.

Performed annual consultations for Paris wireless client SFR as France deregulated their telephone industry.

Corporate Key Marketing Experience:

Launched relational database of 1.6mm customers to refine CRM programs, model customer segments, and
enable targeted direct mail and e-mail campaigns for Dwyer Group SBUs.

Enhanced effectiveness of SEM, SEO and directional marketing strategies for Dwyer Group SBUs, including redesign of three concept web sites, and introduction of universal search elements. Reduced lead costs by 9%.

Envisioned the Dwyer Advantage to consolidate and leverage collective benefits of TDG brands to build brand
preference: green practices, online appointment scheduling, transparent pricing, et al

Provided marketing leadership that led Curves International from 4,400 clubs and $750MM in revenues to
10,000 clubs worldwide and $2.0BLN in revenues in 4 years. Supported expansion into over 50 countries.
Extended Curves brand through custom publishing, online marketing, web development for customers and
members, new product development, SEO, and strategic alliances with national consumer companies.
Established overall sector brand awareness of 85% with consistently positive brand attribute rating.

Developed cooperative strategic marketing programs with companies including General Mills, Procter and
Gamble, Unilever, GSK, Kraft, and Colgate-Palmolive, generating an additional $5MM in promotional value
per year.

Advertising Agency Key Accomplishments:

Developed brand identity and led award-winning campaign launch for Curves International, the world’s
largest fitness franchise. Complemented branding campaign with DRTV and online efforts. Developed LSM
materials to integrate with national promotions, and rigorously enforced brand identity standards.
Exceeded year one annual lead goal in just three months.

Developed new position for Western Wireless dba Cellular One, and executed through advertising, in-
store materials, DM, and online elements. Managed customized media and creative promotional plans in

107 rural markets. Exceeded annual activation goal by 7%.

Launched Cellular One as the first national brand of wireless service in the U.S., and evolved positioning
to remain relevant through a decade of deregulation and change. Developed national creative
customizable by franchisees, and launched online LSM asset system. Established national top-of-mind
awareness in wireless sector in less than 2 years.

Partnered with BMW on development of strategic messaging programs and model launches through full
cycle of product portfolio. Managed development of media and advertising programs and directed field
force supporting 95 dealers and 25 market co-ops. Southern Region led the nation in luxury market share
for 6 consecutive years.

Directed staff of six for all aspects of media analysis, planning, negotiation, execution and stewardship of
$65 million budget for Continental Airlines. Personally negotiated over $2MM in savings.

Successfully led six new business pitches worth $200 MLN in capitalized billing.

Professional Memberships and Affiliations:

American Marketing Association - National

American Advertising Federation - National

American Marketing Association – DFW Chapter, Board seat, EVP Strategy 2009 – 2015

American Advertising Foundation – DFW Chapter, Board seat, Advantage Dallas, 2011 – 2013

AAF Dallas Advertising Advisory Board, 2017

Foundation for Advertising Education Advisory Board, 2013 – Present